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A worse crime than gas prices
Wednesday, May 21, 2008

So I tried Pinkberry for the first time this month and have already been back about three more times in less than two weeks. Not because I love it, but because I seem to be hanging out with different people who have each suggested going there. If you're wondering what Pinkberry is-think trendy Golden Spoon that serves tart yogurt, in a store with bright colored plastic chairs and modern decor, and shelves of useless asian household items that look like toys. For inexplicable reasons, I am drawn to this place, and it's driving me nuts that I'm contributing to the growing success of this chain, when I can think of several reasons why this place is sorta lame.

Let me start off by saying that I actually like the yogurt. It's a unique taste- sorta tart, but cool and refreshing. Or if you wanna go by the description on their website... it's "soft swirls of chilly bliss with a distinct pouty peak." It's also light for a dessert (half a cup is about 70 calories). You can eat a large and not feel like you've just consumed a double fudge chocolate cheesecake. Plus the toppings are pleasing to the eye- kiwis, strawberries, bananas, etc. They make it look fresh, but who knows, they can be out of a frozen bag. You can also put captain crunch, granola, fruity pebbles, and almonds. And it's simple- three flavors of yogurt to choose from: original, coffee, and green tea. But here's where it starts to score negative points. You'd think coffee flavored yogurt would taste like it sounds right? Not at Pinkberry. It's still tart. Wtf? Tart coffee? I'm sorry, but that just goes against nature.

Try some coffee Pinkberry. I'm telling you, it's fun. It's like at first you reject it because the concept is so freakin nasty. Then you keep tasting it, as if you want to reconfirm your original assessment, that yes it's freakin nasty. By the third lick, you're half laughing half cringing because the taste is so freakin nasty but not as bad anymore.

Anyway, let's talk about the price. How much does a cup of "chilly bliss" served by a smart-mouthed teenager cost you? I'd say $5/$6 easily. Here's why. A small size is (off the top of my head) $2.50, but each topping is $0.95. Jump to a medium and it's $3.50. The best deal would be the $4.95 medium size which includes three toppings. I went there after lunch today with two coworkers, and we spent $16. Isn't that sad? When I was given the total I did my normal Daphne thing and joked to the cashier saying they were criminals. "Yet people like you keep coming back all the time and we keep growing." Umm okay, apparently homie didn't want to reciprocate the humor in that. I can't believe I got owned by a Pinkberry loser.

My staff is already suggesting we repeat today's Pinkberry adventure tomorrow. He's so obsessed that he even looked 'em up to see if they are franchising. In case you're wondering, no they're not. But I've been thinking.... is this just another fad? Like boba? I think boba died around the time that it was no longer just an "asian thing to do." And remember Krispy Kreme? I swear, once that was brought over to Southern California, we just butchered it. Leave it to Southern Californians to make foods like smoothies (Jamba Juice), donuts (Krispy Kreme), and yogurt trendy. Oh and FYI, Pinkberry is currently only in California and New York. Again, two trendy locations, where you not only have to be trendy in what clothes you wear, car you drive, or music you listen to, but also food. Because God forbid you're caught walking around the shopping district drinking a Juice it Up instead of Jamba Juice.

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posted by Daphne @ 10:53 PM  
  • At 4:36 AM, Blogger nath said…

    Hi there Daphne :D You know what? Try to see if you have any YogurtLand near you instead. When we were in CA with Rowena and my cousins, they brought us to Yogurt Land. Similar concept, but way more flavor of frozen yogurt and it was very tasty. Also, no limit on the topping... and instead of a fix price, you pay by weight (0.30$/ounce apparently). It's also self-serving, so you get free rein LOL :P

    here's the link: http://www.yogurt-land.com/

    Seriously, I wish they would open on here... but I'm not sure how successful it would be in winter ^_^;

    I think the decor is not as nice as what is shown in your pic... well at least, where we went, but it was very yummy :D

  • At 8:19 AM, Blogger Daphne said…

    Yup, YogurtLand is like the alternative for those who don't frequent Pinkberry. I have yet to try that one. As well as Red Mango. See, I'm telling you, it's just a fad.. it will eventually die.

  • At 10:55 AM, Blogger Holly said…

    LMAO! I love it that you got pWn3d by the Pinkberry dude. Srsly. I so love you.

    Eh, I'm not big on Yogurt, but I do agree about So. Cal ruining every damn thing. We suck. LOL

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Name: Daphne
Home: California, United States
About Me: I love to read, especially romance books. I love to play, especially computer games and puzzles. I love to dance, especially lindy hop. I love my family and friends.
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